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Geotargeting
Location Data, Your Competitive Edge
Connect your brand to engaged customers wherever they are through strategy, products, and services, all designed to meet your goals.
Geographic Targeting
Nearly any form of digital marketing can be targeted by zip codes, metros, or even congressional districts. 210 West Digital can match your marketing strategy to the geographic area that is the perfect fit with your organization’s outreach effort.
Geofencing
We are on the move in today’s world, yet we are always connected with our mobile devices. Using precise, real-time location data, along with the best, privacy compliant, cookie-less behavioral data. We can put your message in the right hands of your future customers during the times we see them in active geofences, and afterwards with Retargeting for up to 30 days.
Addressable Targeting
Addressable targeting, or addressable marketing, is the ability to use media to target specific individuals, rather than large groups of anonymous third-party cookie pools. Using real-time data, correlated across various touchpoints. Programmatic advertising uses data and AI tools to pair ads with content. Addressable advertising determines the audience composition in real time and selects the most appropriate ads. For example, a car dealership can reach households interested in buying a vehicle, a gourmet restaurant can reach households with food-lovers, and an HVAC provider can reach homeowners. Addressable TV advertising allows advertisers to segment TV audiences and serve different content to them within a common program. Segmentation options include geography, demographics, behaviors, and household-level information.